Merkwaardig Rotterdam
Retail Boutique Website
Specs
Website: www.merkwaardigrotterdam.nl
About: Vintage fashion boutique in Rotterdam
Platform: WordPress
Builder: Divi
Type: Retail / Boutique Website
Scope: Design & Development
About
Merkwaardig Rotterdam is a boutique fashion store specialising in curated second-hand and vintage clothing. The website was designed to reflect the calm, editorial atmosphere of the physical shop while making it easy for visitors to explore the concept of the store and follow the brand online.
The layout combines elegant typography, soft neutral colours and carefully placed imagery to create a refined yet welcoming aesthetic. The structure focuses on clarity and storytelling, allowing visitors to quickly understand the store’s philosophy and visual identity.
Goal of the website
• Present the boutique’s identity and atmosphere online
• Showcase curated fashion collections through imagery
• Encourage visitors to visit the physical shop
• Provide a simple structure for updates and social engagement
Key Features
• Clean editorial layout with strong typography
• Image-focused storytelling for retail branding
• Responsive design for mobile browsing
• Integrated social media links
• Simple structure for easy content updates
Design Approach
The design approach focused on translating the calm and curated feeling of the physical boutique into a digital experience. Spacious layouts, soft colour palettes and refined typography allow the photography and clothing collections to take centre stage, creating a website that feels both elegant and approachable.